Days of the Week Brewing Co.

Whenever I'm in charge of picking out beer or wine, the packaging always weighs the heaviest in my decision making. That notion paired with a conversation with friends about new brewery ideas led to the concept for Days Of The Week Brewing Co.

At this fictitious brewery, each beer would be named after a day of the week and the type of beer would fluctuate throughout the week depending on the day. As a fun bonus, six-packs would come with an extra beer to round out the week—a brewer's seven, our version of a baker's dozen.

With this concept it mind, I drew inspiration from days of the week underwear for the branding. Relying on pastels and patterns to create fun, eye-catching labels.